Google Display Advertising – Is It Right for You?
Google uses several different networks to distribute its ads. There are two overall primary networks – Search and Display, and each network has a particular way of targeting an end-user. Knowing which network to use for your campaign goals can
Continuing the Conversation: Creating Remarketing Campaigns To Close Window Shoppers
While business owners always hope that prospective customers will see their name or product and buy immediately, that is rarely the case. The sales and marketing term “buyer’s journey” is accurate – most consumers go through a process when selecting
Google Guaranteed + PPC + SEO = 100% Local Marketing
Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services “guarantee” an unbelievable ROI (return on investment) and an unprecedented
PPC 101 – Introduction to Ad Buying
PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it’s important to understand what you’re getting involved with before
Should you install a Heatmap before a Redesign?
Website heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of
Major Changes Shake Up Google Ads and What They Mean
Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months.
How To Boost SEO Using Schema Markup
Schema markup has been in existence for years. Yet it’s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we’re here to explain how incorporating schema into your SEO processes
SMX East Recap
On October 24 and 25th, members of the Efferent Media team headed into New York City, this time to the annual SMX East SEO/SEM Marketing Expo, whose programming is directed by Search Engine Land. At SMX East, representatives from over
The Questions to Ask Your Digital Marketing Company
There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile
What is Quality Score? 7 Tips on How to Improve It and Save Money
Advertising on Google It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall
Why Branding is So Important for Pay-Per-Click Campaigns
How Branding Can Affect Your PPC Campaign Today, with a little organization and know-how, it’s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the
3 Reasons You Need Landing Pages
After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start! A landing page is a web page that allows