5 Benefits to Adding a Blog to Your Medical Website
While the healthcare industry was initially slow to embrace websites and digital marketing, an inviting website is now essential for all medical businesses. One of the best ways to enhance and drive traffic to your medical website is to add
Why Google Marketing Is Important for Your Medical Practice
When looking to expand your medical practice, there are many possible avenues to take for your marketing efforts. The most obvious and common option is Google, incorporating two primary channels – paid advertising using Google Ads and local SEO using
Digital Marketing Tips for Chiropractors
Marketing a chiropractic business requires special knowledge and consideration. HIPAA regulations alone are a concern since the minimum fine for a violation is $50,000.
UX and Healthcare Websites – Balancing Form and Function
In digital marketing, when a new website design is proposed, a battle typically occurs between the internal departments of design, development, and SEO. The team must execute a design that will balance design and development or form and function. However,
Marketing for Niche Medical Practices
New patients are the lifeblood for any medical practice… and niche practices in particular. A doctor who maintains a full patient load and the daily needs of a busy practice can lack the time required for effective marketing.
What Makes a Website HIPAA Compliant?
HIPAA-compliant websites must have physical, network, and process security to safeguard protected health information. While that seems clear, HIPAA privacy and security rules involve many concerns and components. Here are some of the most common questions we get at Efferent
Google My Business Hijacking – What to Know and How to Prevent It
Google My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of
Why Local Search is Critical for Health and Medical Sites
The importance of website search engine optimization (SEO) is widely acknowledged, but the significance of local search still tends to be overlooked – especially for health and medical websites. Medium and large businesses can dedicate the resources for full-scale SEO