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Content Marketing

2022
STARTUP
3/24

5 Benefits to Adding a Blog to Your Medical Website

Benefits to adding a blog to your medical website
While the healthcare industry was initially slow to embrace websites and digital marketing, an inviting website is now essential for all medical businesses. One of the best ways to enhance and drive traffic to your medical website is to add
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2/24

5 Reasons a Blog Is Still Important

5 Reasons a blog is till important
Marketing trends change constantly, so it’s reasonable to wonder, “are blogs still relevant”. The short answer is yes, absolutely. In fact, blogging is one of the best marketing initiatives to grow your business and build your brand.
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2021
11/25

9 Ways to Use Your Content to Attract Leads

Use content to attract more leads!
A good business website is more than just a digital Yellow Pages® listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation. What Is Content Marketing? Content
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4/8

5 Tips for Spring Cleaning Your Digital Marketing Efforts

Spring cleaning your digital marketing
With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide
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3/11

Why is Inbound So Important During the Pandemic?

Inbound marketing during the pandemic
COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we
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3/4

Mixing Evergreen Content Into Your Blogging Schedule

Is your blog content evergreen?
Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix
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2019
2/15

9 Tips for Creating Google-Friendly Content

Man performing a google search on his laptop
As anyone who makes any part of their living by writing will tell you, it’s imperative that you write for your intended audience. You wouldn’t write at a doctoral level for a children’s book, and you wouldn’t leave out industry-specific
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2015
12/24

How to Strategically Create Content for Your Facebook Page.

Facebook Content Strategy
The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page.
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4/15

Are You Using Emojis to Speak to Millennials Yet?

Emojis Blog
As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are “cool” and we try to seamlessly stitch ourselves into our target audience’s culture. It’s what we
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3/6

5 Snapchat Hacks to Help You Improve Your Content

5 Snapchat Hacks
It’s no secret that Snapchat is THE place for millennials right now. If your targeted audience includes them and you’re not there right now, you’re missing out big time! Below are five Snapchat tricks to help you build better creative
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