Content Marketing
2022
STARTUP 5 Benefits to Adding a Blog to Your Medical Website
While the healthcare industry was initially slow to embrace websites and digital marketing, an inviting website is now essential for all medical businesses. One of the best ways to enhance and drive traffic to your medical website is to add
5 Reasons a Blog Is Still Important
Marketing trends change constantly, so it’s reasonable to wonder, “are blogs still relevant”. The short answer is yes, absolutely. In fact, blogging is one of the best marketing initiatives to grow your business and build your brand.
2021
9 Ways to Use Your Content to Attract Leads
A good business website is more than just a digital Yellow Pages® listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation. What Is Content Marketing? Content
5 Tips for Spring Cleaning Your Digital Marketing Efforts
With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide
Why is Inbound So Important During the Pandemic?
COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we
Mixing Evergreen Content Into Your Blogging Schedule
Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix
2019
9 Tips for Creating Google-Friendly Content
As anyone who makes any part of their living by writing will tell you, it’s imperative that you write for your intended audience. You wouldn’t write at a doctoral level for a children’s book, and you wouldn’t leave out industry-specific
2015
How to Strategically Create Content for Your Facebook Page.
The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page.
Are You Using Emojis to Speak to Millennials Yet?
As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are “cool” and we try to seamlessly stitch ourselves into our target audience’s culture. It’s what we
5 Snapchat Hacks to Help You Improve Your Content
It’s no secret that Snapchat is THE place for millennials right now. If your targeted audience includes them and you’re not there right now, you’re missing out big time! Below are five Snapchat tricks to help you build better creative
