Efferent Media Blog Posts
2022Apr
Why You Must Establish a Brand Voice on Social Media and How
Lindsey Boland
Apr 28
One of the most crucial factors to being successful in business in today’s day and age is to build and maintain an authentic brand voice on social media. How does a brand ensure they are being authentic on social media? What is a brand voice and what does it mean
Google Display Advertising – Is It Right for You?
Eileen McGovern
Apr 14
Google uses several different networks to distribute its ads. There are two overall primary networks – Search and Display, and each network has a particular way of targeting an end-user. Knowing which network to use for your campaign goals can make your financial investment go further, be more effective, and
2022Mar
5 Benefits to Adding a Blog to Your Medical Website
Beth Rimmels
Mar 24
While the healthcare industry was initially slow to embrace websites and digital marketing, an inviting website is now essential for all medical businesses. One of the best ways to enhance and drive traffic to your medical website is to add a blog. Is it worth it to start a blog?
Featured Snippets: 3 Things that Digital Marketers Need to Know
Joe Czarniecki
Mar 10
Featured snippets have become an essential SEO factor in increasing traffic to your website without having to pay for ads. This helps businesses stand out as an authority and leader in their industry. If you’ve never heard of a featured snippet, don’t worry. We’ll dive into this more for you
2022Feb
5 Reasons a Blog Is Still Important
Beth Rimmels
Feb 24
Marketing trends change constantly, so it’s reasonable to wonder, “are blogs still relevant”. The short answer is yes, absolutely. In fact, blogging is one of the best marketing initiatives to grow your business and build your brand.
Design Trends to Consider for Your Website Redesign
Jefry Castro
Feb 10
Design trends change every year as both taste and technology evolve. Think about the evolution from left side navigation to ribbon nav bars at the top of a website to hidden menus revealed when the three “hamburger” lines are clicked. As trends change, designers can get creative with new and
2022Jan
SEO Tips for 2022
Michael Roberts
Jan 21
Search Engine Optimization is an ever-changing landscape… but the more things change, the more they stay the same. With that in mind, we will look at a few tips for SEO in 2022. Some are tried and true methods that many of us have been implementing (or at least watching)
3 Tips for Using TikTok for Business
Lindsey Boland
Jan 06
You might be wondering… why is TikTok so popular? It’s simple. In a world filled with increased professionalism behind every video to make social media posts appear more like mini movies… a lot of people are missing that real and raw feel that social media used to have. TikTok is
2021Dec
Why Can’t I Find Myself/Ads/Site on Google? A Quick FAQ…
Eileen McGovern
Dec 23
As a Search Engine Optimization team, we spend most of our time improving a client’s profile so users can find it for specific keywords on search engines – and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion’s share of search
Why Google Marketing Is Important for Your Medical Practice
Eileen McGovern
Dec 09
When looking to expand your medical practice, there are many possible avenues to take for your marketing efforts. The most obvious and common option is Google, incorporating two primary channels – paid advertising using Google Ads and local SEO using Google Business Profile (formerly known as Google My Business). Most
